Masters in Marketing Management Question Papers

Question Papers 2007 Semester ? I Sub Code| Subject Name| 2007| 2007| 101| P P M| May| Oct| 102| Principles of Marketing| May| Oct| 103| Fundamental of Management Accounting| May| Oct| 104| Managerial Economics| May| Oct| 105| Research Methodology| May| Oct| 106| Consumer Behaviour| May| Oct| Semester ? II Sub Code| Subject Name| 2007| 2007| 201| Service Marketing| May| Oct| 202| Retail Marketing| May| Oct| 203| Sales Management & Personnel Selling | May| Oct| 204| Distribution Management & Logistics| May| Oct| 205| Marketing Research| May| Oct| 206| Relationship Marketing| May| Oct|Semester ? III Sub Code| Subject Name| 2007| 2007| 301| International Marketing| May| Oct| 302| Marketing and The Laws| May| Oct| 303| Financial Services Marketing| May| Oct| 304| Integrated Marketing Communication| May| Oct| 305| Retail Operation Management| May| Oct| 306| | May| Oct| Semester ? IV Sub Code| Subject Name| 2007| 2007| 401| Brand Management| May| Oct| 402| Strategic Marketing| May| Oct| 403| Export Documentation & Forex Marketing| May| Oct| 404| Direct Marketing| May| Oct| 405| Industrial Marketing| May| Oct| 406| Rural & Agricultural Marketing| May| Oct| Total No. f questions :7 MAY 2007 Total no. of printed pages 1 3178-101 MMM(semester-II)Examination -2007 PRINCIPLE AND PRACTICES OF MANAGEMENT (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt all question Q. 1)Define Management. Explain Henry Fayols Principle of management [20] OR Q. 1) Explain the term of Motivation along with its significance to organizational productivity . Discuss the Maslaws Theory of need of hierarchy in detail. Q. 2) Explain the basic function of management.Do these function vary from industry to industry? Explain. OR Q. 2) Explain in detail Management Thoughts from the industrial revolution to knowledge based society of 21st century. Q. 3) Discuss the various leadership styles along with examples. OR Q. 3) Explain the Dynamics of Group Behavior. Do the group i nfluence on individual and group decision- making? Explain. Q. 4) Write short notes (Any four) a)Corporate social responsibility b)Hawthrone Experiments c)Quality Circles d)Perception e)The Self Concept and Self Esteem ————————————————- f)Shaping of personality Semester ITotal No. of questions :6 MAY 2007 Total no. of printed pages 1 3178-102 MMM(semester-II)Examination -2007 PRINCIPLRS OF MARKETING (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)Chanel decisions cannot be taken without referrringto the PLC stage of a product Critically examine the statement with example Q2) The modern Marketing Manager has to play more responsible and versatile role as compared to Traditional Marketing Manager CommentQ3)Design Marketing Mix stategy for the following product: (a)Milk based Soft Drink (b)Electric Shaver Q4)You want to launch new product of Ayurvedic Dantamanjan . What are the different step you will take to promote this product? Why? Q5)What are the different objective of Advertising? Explain with examples and applicability with respect to PLC? Q6)Write short note on any two: (a)Ethics in Marketing (b)Industrial Vs Consumer Market (c)Product Packaging ————————————————- (d)Online Marketing Semester I Total No. of questions :8 MAY 2007 Total no. of printed pages 2 178-103 MMM(semester-II)Examination -2007 FUDAMENTALS OF MANAGEMEN ACCOUNTING (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 2 question from each section 2) Figures to the right indicate full marks. SECTION-I Q 1)How is Prime cost different from marginal cost? State the element of cost including in the two types of cost indicating there significance in cost accounting? Q 2) Explain various methods of segr egating fixed and variable overhead costs? Q 3)What are the various methods of pricing material issue?When do you advocate pricing the issue at cost price based on the last in first out method? Q 4) ? A good system of costing serves as a mean of control over the expenditure and helps to secure economy in manufacture? Discuss? SECTION-II Q 5)From the following information for the month of January prepare a cost sheet to show the following components 1 . prime cost 2 . factor cost 3 . cost of production 4 . total cost Direct material 57000 Direct wages 28500 Factory rent and rates 2500 Office rent and rates 500 Plant repair and maintenance 1000 Plant description 1250 Factory managers salary 2000Office salary 1600 Directors remuneration 1500 Telephone and postage 200 Printing and stationary 100 Legal charges 150 Advertising 1500 Salesman salary 2500 Showroom rent 500 Sales 116000 Q 6. )following particulars related to production department of factory for the month of june are , Materia l used 80000 Direct wages 72000 Direct labour hours worked 20000 Hours of machine operation 25000 Overhead charges 90000 Cost data of particular order carried out in the above department during the june are given below Material used 8000Direct wages 6200 Labour hours 3300 Machine hour 2400 What would be the factory cost of the work order under the following method of charging overheads? Q 7) per unit cost structure of single product manufacturing company as below Selling price 100 Direct material 60 Direct labour 10 Variable overhead 10 Number of unit sold in the year are 5035 as per agreement with the employee union there will be an increase of 10% in direct wages Calculate; (1)how many more unites have to be sold next year to maintain some quantum of profits. (2)By what percentage selling price has to be raised to maintain the same P/V ratio ?Q 8) white a short note (any four) 1) Transfer pricing 2) pricing of issue 3) financial accounting VS cost accounting 4) prerequisite of mat erial purchase ————————————————- 5)labour cost Semester ? I Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-104 MMM(semester-II)Examination -2007 MANAGERIAL ECONOMICS (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)What is Managerial Economics?Explain the relationship of Micro Economics with Managerial Economics. Q2)Define Product Function Explain Increasing, Constant and Decreasing Return to scale. Q3)(a)Describe characteristic features of Oligopoly. (b)Why Perfect Competiton is socially and economically describe? Q4)What is cost Benefit Analysis? Explain its practical significance. Q5)(A)Explain break-even analysis. (B) Justify the need of Government? s Intervention in the Market Economy. Q6)Discuss Pricing Method followed by the Business Firm. Q7)Write note on (any two) (a)Type of Demand Ela sticity (b)Merits and Demerits of Co-operative society (c)Privet Good Vs Public Good ———————————————— (d)Economic Liberalization Semester ? I Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-105 MMM(semester-II)Examination -2007 RESEARCH METHODOLOGY (New course) Time 3 hours Max Marks 70 Instructions: 1) Question 1 &6 arecompulsary 2) attempt any 3 from remaining. Q1)Attempt any two: (a)Explain various steps involved in the Research Process. (b)Represent the following data by a Pie Chart:t ITEMMaterialLabourFuelOverheadsExpenditure in Rs. 150020004000500 (c) Elaborate different type of Research Designs. Q2)Explain the merits and demerits of ? Questionnaire Method?. Also explain the essentials of a Good Questionnaire. (3)What is Experimental Method? Explain different types of experiment al Methods of Pointing out their merits and demerits. Q4)(A)Expl ain various sources of secondary data (B)Explain the Layout of aTable. Q5)Explain the layout and essential qualities of Research report. Q6)Write Short Notes On: (a)Validity in Measurement (b)Observation (c)Pictogram (d)Qualities of a Workable Hypothesis (e)Sampling and Non-sampling erros ———————————————— (f)Editing of Data Semester ? I Total No. of questions :6 MAY 2007 Total no. of printed pages 1 3178-106 MMM(semester-II)Examination -2007 CONSUMER BEHAVIOUR (New course) Time 3 hours Max Marks 70 Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1)Using the concept of Consumer Dictated Product Development, explain how you would launch a new product in the market? Q2)What are the factors which influence a Consumer? s Decision-making Process?Explain with the help of an example. Q3)How does consumer decision making change as purchase involvement increases? Q 4)Discuss the psychological factor influencing Consumer Behaviour with suitable examples. Q5)Explain any one model of Consumer Behviour with suitable examples. Q6)Write short notes on any two (a) Consumerism (b)Personality and self concept ————————————————- (c)Extent of reference group influence Oct 2007 . [3278]-101 M. M. M. (Semester – I) Examination – 2007 PRINCIPLES AND PRACTICES OF MANAGEMENT Time: 3 Hours]:[Max. Marks: 70 Instruction: (1) All questions are compulsory.Q. l) Define Management. Explain: F. W. Taylor is known as ‘Father of Scientific Management'. [20] OR Q. l) What is Corporate Social Responsibility? Does it contribute to increase the Goodwill of the Organization. Explain with example. [20] Q. 2) Explain McGregor's Theory of Work Motivation and discuss its application in Industry. [15] OR Q. 2) Discuss various components of Management Process in brief. [15] Q. 3) Discuss various Leadership Traits of an effective leader. [15] OR Q. 3) Explain the Process of Team Building and elaborate the principles of effective Team Work. [15] Q. ) Write short notes: (Any Four) [20] a) Group Dynamics b) Knowledge Workers c) TQM d) Functions of Top Management e) Role of Individual Behaviour in Organization f) Various Approaches to Management ******************************************************* Semester ? I Oct 2007 [3278]-102 M. M. M. (Semester ? I) PRINCIPLES OF MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Answer any five questions. 2) All questions carry equal marks. 3) Neat diagrams must be drawn wherever necessary. Q. ) ? Marketing has evolved a great deal since the early days of distribution and sales orientation.? Discuss.. . Q. 2) A cellular phone manufacturing company has produced some models with different brands. Explain how you will build the brand equity through advertising. Q. 3) What do you mean by t he term ? Distribution Intensity Illustrate your answer. Q. 4) Explain how technological, political and socio-cultural factors affect the Advertising Style and Process. Q. 5) Explain the concept of PLC. Discuss how and why the relative importance and various elements of Marketing Mix will change with a product? stage in the PLC. Q. 6) Write short notes on any two: (a) Obstacles to Marketing Control (b) Marketing Audit (c) New Trends in Packaging (d) Marketing Process ************************************************************ Semester ? I Oct 2007 [3278]-103 M. M. M. (Semester – I) Examination – 2007 FUNDAMENTALS OF MANAGEMENT ACCOUNTING Time: 3 Hours] [Max. Marks: 70 Instructions: 1) Question No. 1 is compulsory. 2) Attempt any two questions from section 1 and section II each . 3) Figures to the right indicate marks. ) Use of simple calculator is allowed. Q. l) Define Management Accounting and state its limitations. [10] SECTION – I Q. 2) What do you understan d by the tenns Break-even Point, Contribution and Margin of Safety? Explain your answer by drawing a chart with assumed figures. [15] Q. 3) Explain various steps in which a raw material moves in a manufacturing organization till it gets consumed in the. production. Give the fonnat of various documents which are prepared in the process. ‘ [15] Q. 4) What is the meaning of Budget and Budgetary Control?State and explain various budgets which can be established in the following functional areas of operation: [15] (1) Sales / Marketing (2) Finance Q. 5) Write short notes on : (Any Three) [05Ãâ€"03=15] a) Transfer Pricing b) Sunk Cost and Opportunity Cost c) Advantages of Standard Costing d) Cost Unit and Cost Centre SECTION – II Q. 6) Following figures are extracted from the accounts of MIs. Kishor Co. for the month of June, 2005 : [15] Production Depts. Service Depts. | | | | PI| P2| SI| S2| S3| | (Rs. )| (Rs. )| (Rs. )| (Rs. ) (Rs. ) (Rs. )| Indirect Material| | 280| 140| 170| 350| 160| Indirect Wages| | 324| 312| 296| 190| 218| Power and Light| 3,000| | | | | | Supervision Charges| 2,200| | | | | | Rent and Taxes| 500| | | | | | Insurance on Assets| ro| | | | | | Depreciation at 12% p. a. on capital value of assets to be considered. From the above infQrmation and the following departmental data, prepare overhead recovery rates for the production department PI and P2 on the basis of direct labour hours.The expenses of service departments should be apportioned straight to the production department, with the information that S 1 is tool room, S2 is maintenance department and S3 is stores department. Departmental Data| PI| P2| 81| 82| 83| Area (Sq. ft)| 400| 200| 100| 200| 100| Capital Value of Assets (Rs. )| 8,000| 4,000| 7,000| 5,000| 6,000| Kilowatt Hours| 4,000| 3,000| 1,000| 1,000| 1,000| Number of Employees| 150| 100| 75| 100| 125| Direct Labour Hours| 5,000| 5,000| | | | Number of Requisitions| 1,000| 300| | | | Q. 7) Following transactions have taken place in respect of a material duringMarch, 2001 : [15] Date 1 Opening Balance 500 units @ Rs. 6 per unit 5 Purchased 100 units @ Rs. 7 per unit 7 Issued 400 units 9 Purchased 300 units @ Rs. 8 per unit 19 Issued 250 units 22 Issued 50 units 25 Purchased 300 units @ Rs. 7. 50 per unit 30 Issued 250 units Prepare the Stores Ledger assuming that the issues are valued on FIFO and LIFO basis. Q. 8) Following details are available frOill the records or Amrut Ltd. For a month regarding the standard labour hours and rates of an hour for a product:Hours Rate per hour Total Rs. Rs. Skilled 10 3. 00 30. 00 Semi-skilled8 1. 50 12. 00 Unskilled16 1. 00 16. 00 _________________ 58. 00 The actual production for the product was 1,500 units for which the actual hours worked and rates were as follows: Hours Rate per hour Total Rs. Rs. Skilled 13,500 3. 50 47,250 Semi-skilled12,600 1. 0 22. 680 Unskilled30,000 1. 20 36. 000 (a)Labour Cost Variance (b)Labour Rate Variance (c)Labour Efficiency V ariance (d)Labour Mix Variance (e)Labour Cost Variance [15] Q~9) What do you mean by Elements of Cost? How the cost is classified into various elements of cost? Draft a standard format of a cost sheet for a machine tool manufacturing company. Make the necessary assumptions. [15] *********************************************************** Semester ? IOct 2007 [3278]-104 M. M. M.. ( Semester – I) Examination – 2007 MANAGERIAL ECONOMICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Answer any five questions. (2) All questions carry equal marks. (3) Draw neat diagram wherever necessary. Q. l) What is Managerial Economics? State its nature, scope and applications. Q. 2) Explain Profit and Sales Maximization as an organisational goal. Q. 3) What is Demand Forecasting? Explain methods of demand forecasting for established product. Q. 4) State and explain the Law of Variable Proportions. Q. ) Why Perfect Competition is socially and economically justifiable? Q. 6) (A) Descri be the need for Government Intervention in the Market. (B) What are the advantages and disadvantages of Economic Liberalisation ? Q. 7) Write notes on: (Any Two) a) Types of Price Elasticity of Demand b) Support and Administered Prices c) Public Goods Vs. Private Goods d) Protection of Consumer's Interest ************************************************** Semester ? I Oct 2007 [3278]-105 M. M. M. (Semester – I) sem-2007 RESEARCH METHODOLOGY Time: 3 Hours] [Max. Marks: 70Instructions: (1) Question Nos. 1 and 6 are compulsory. (2) Attempt any three questions from the remaining. (3) Figures to the right indicate full marks. Q. l) Attempt any two of the following: [20] (a)What is Research? Explain the objectives and types of Research. (b)What is Scientific Method? Explain its relation to research. (c)Draw Histogram and Frequency Curve from the following data: X| 0-10| 10-20| 20-30| 30-40| 40-50| f| 8| 17| 25| 12| 6| Q. 2) (A) Explain the nature and scope of Social Research. [05] (B) What is Hypothesis? Explain the characteristics of a Hypothesis. 05] Q. 3) Explain the meaning, role and difficulties of ‘Interview' as a method of data collection. [10] Q. 4) Explain various steps involved in the analysis of data. [10] Q. 5) Explain the importance and sources of Secondary Data. [10] Q. 6) Write short notes on : (Any Four) [20] (a)Sampling Design (b)Sources of Errors (c)Scaling Techniques (d)Experimental Design (e)Use of Computers in Research (t)Tests of Sound Measurement ****************************************************************** Semester ? I Oct 2007 1 [3278]-106 M. M. M. (Semester – I) Examination ? 007 CONSUMER BEHAVIOUR [ Time: 3 Hours] [ Max. Mlarks : 70] Instructions: (1) Attempt any five questions. (2) All questions carry equal marks. Q. l) How is the field of Consumer Behaviour defined? What are the major uses or applications of understanding Consumer Behaviour? Q. 2) . Explain the demographic and psychological factors influencing co nsumer behaviour with relevant examples. Q. 3) Discuss the role of personality and self-concept in Shaping Consumer Behaviour. Q. 4) What is meant by Motive Hierarchy? How does ~1aslow's Hierarchy of needs fUnction?.Q. 5) Define Consumer Satisfaction. What is the r~lationship between Consumer Satisfaction, Repeat Purchase and Committed Customer. Q. 6) How does consumer decision-maki. llg change as purchase involvement increases? Q:7) Write short notes on any two: a) Consumerism b) Effect of Culture and Subculture on Indian Consumer ————————————————- c) Components of Attitude. Semester ? I Total No. of questions :6 MAY 2007 Total no. of printed pages 2 3178-201 MMM(semester-II)Examination -2007 201:Service Marketing New course) Time 3 hours Max Marks 70 Instructions: 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20 marks 3) use examples, model etc. Q 1)liberalization privatization and globalization has propelled growth of services sector in India in 5-6 years ,Do you agree with the statement ? justify your answer. Q 2) In financial services marketing process and physical evidence are very important discuss this statement giving suitable examplesQ 3) what is services marketing segmentation ? discuss and elaborate as to how segmentation and positioning is achived in tourism marketing . Q 4) billjunctin. com is an e-bill pay service of icici bank, which has proved to be very successful , compared to physical bill payment collection service. Which distribution strategies of these services , do you think have made this billjunction. com successful ? why? Q 5) write short notes on any four (a) services blue print (b) SERVQAL and GAP model (c) four I s of services (d) advertising and sale promotion in service industry. (e) requirements for customer retension in service industry f) KPO Q6) Case study: The new incombent to the office of the Cheife General Manager of the Muncipal Transportation is wondering how to make the operation profitabal. He has jotted some of his finding about the current state of affairs. ?The Municipal Trasportation has alarge, ageing fleet of buses. Induction of new buses is a case is acase of ? too late-too few? ?The geographical expanse of the city it serve is big. city areas have several government office , hospitals and educational institute , not to mention huge residential unites employing a large number citizens of the city and adjoining suburbs. The ratio of number of employees to a vehicle operated by the trasport matches unfavourably with the standard norms, ie to say the trasport is over staffed. Inspite of thise, in the opinion of public the buses are not clean break down frequently and do not stick to a time-table. Business, the ? staff? of the trasport is infamously known for being rude. ?A recent survey has showed that (rather surprisingly to the Chief G M)most computer will like and prefer to travel by the Municiple Transport , rather than using their personal trasport means (cars motorcycle etc ) They only only hope, the fares will be low. ———————————————— The Chief General Manager has appointed you, as marketing manager of this muncipal transport. Present a detailed scheme for successful marketing of this public transport system. Semester ? II Total No. of questions :5 MAY 2007 Total no. of printed pages 1 3178-202 MMM(semester-II)Examination -2007 202:RETAIL MARKETING (New course) Time 3 hours Max Marks 70 Instructions: 1) ALLquestion are compulsory 2) each carry equal markQ1) Describe in detail the characteristic of atleast six different types of Retailers Q2)Explain giving all relevant detail , the factors considered in planning retail store layout and also the interiors designing . Q3)choose any high profile retailer like shooperstop / big bazaar known to you. Describe in detail who they use store based, merchandise based, retail marketing communication in the form of advertising and point of sell promotional materials. Q4)The competition between traditional retailer and ultra modern super market that occupy about 40000 sq ft floor area , is generating debates presently in society.Do you belive that traditional retailers will continue to prosper in such competition? Justify your answer discussing all aspect involved in detail. 5)Write short notes on all of the following a) retail store organized by district wise consumers cooperative society which also has network of some branches in villages. b) Bar coding method and its use ————————————————- c)Managing Reverse Logistic in retail . Semester ? II Total No. of questions :8 MAY 2007 Total no. of printed pages 2 3178-203 MMM(semester-II)Examination -2007 03:SALES MANAGEMENT AND PERSONAL SELLING (New course) Time 3 hours Max Marks 70 Instructions: 1) Answer any 5 question 2) each carry equal mark Q1) Explain why sells management is consider as an important function? Q2) compare top down and bottom up approach and explain weather they should give sells manager the some figure of the company sell forecast. Q3)What is sells budgets ? What are the purposes of sells budgets ? What procedure is typically followed by a company to prepair its sales budgets?Q4) What are sales quotas and why its important for a sales manager to sets quota? s for sale people? Q5)(a)Why line sales organization is not suited to a large organization (b) Which type of basic organization structure would you recommend for a large company operating globally and trying to gain greater customer responsive ness and efficiencies ? Q6)What are measure stages in the sells force staffing process? Which activity or part is considered by sell s managers as the most difficult in the entire staffing process and why? Q7)(a)Briefly describe the procedure for designing sales territory b)Why a good number of companies are in inceasingly using assessment centers as a tool of selection process? Q8)(a)What is the difference bet a prospect ,suspect and sales lead ? ————————————————- (b)how sells people understand prospect need? Semester ? II Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-204 MMM(semester-II)Examination -2007 204:DISTRIBUTION AND LOGISTIC MANAGEMENT (New course) Time 3 hours Max Marks 70Instructions: 1) ALLquestion are compulsory 2) each carry equal mark Q1)Identify and explain the various entities (things) that flow between a supplier and a customer during physical distribution. Q2) Discuss with the help of appropriate example : ? Middlemen are necessary evils.? Q3) Present and just ify a scheme of distribution channel for each of the following: (a)High-tech High-value industrial products (b)Bio-technology based Product to Boost Agriculture Yield (c)Low-price Readymade Cloth Q4) Discuss the Role of information Technology in Logistics , quoting suitable examples.Q5) Describe the scope and significance of supply chain management. Q6) Identify various opportunities for controlling the cost in a distribution channel. Q7)Write short note on any two: (a)Channel Leadership (b)Changing Nature of retail business ————————————————- (c)Global Marketing Channels. Semester ? II Total No. of questions :7 MAY 2007 Total no. of printed pages 1 3178-205 MMM(semester-II)Examination -2007 205:MARKET RESEARCH (New course) Time 3 hours Max Marks 70Instructions: 1) Attempt any 5 question 2) each carry equal mark Q1) ? Market Research is a vary important tool for the decisio n makers of today in the Corporate Indian Environment.? Discuss and analyse. Q2) What are the steps in setting up and implementing a Marketing Research Project? Q3)Design a questionnaire for exploring possibility of launching a new English Daily in the State of Mharashtra. Q4) What do you understand by Sampling ? Explain Non-probability Sampling Technique with appropriate examples. Q5)What do you understand by Scaling Technique?Different Rating and ranking scale with appropriate example. Q6) Formulate a Research Design for potential assessment study for exterior domestic paint in rural area of Maharashtra and Gujarat Q7) Write short note (a)Dos and Dont for the questionnaire formulation (b)Retail audit (c)Ethics in marketing ————————————————- (d)Types of Rearch Data Semester ? II Total No. of questions :6 MAY 2007 Total no. of printed pages 2 3178-206 MMM(semester-II)Exami nation -2007 206:Relationship Marketing (New course)Time 3 hours Max Marks 70 Instructions: 1) Answer any TWO question out of Q1 TO Q4 each carry equal mark 2)Q5 & Q6 are compulsory, each carry 20marks 3) use examples, model etc. Q1)Outline the various factor which have influanced the Evolution of Transection-based into the Relationship-based Marketing. Q2)Explain in details the inter-linkinges among the rececy , frequency and lifetime value consepts. Quote examples, in support of your view point. Q3) ?A loyal customer, usually is more benificial to a firm , though new customer have to be aquired.? Disscuss quoting approriate examples. Q4)Discuss how the Information Technology affects the building and strengthening of relationship in the marketing context. Cite examples. Q5)write short notes On any four: (a)Decision making Process (b)Partnering (c) Intarnal Marketing (d) Barriers to Switching (e) CRM Consept (f) Value Of Complaints. —————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Q6)Assume you are In Charge of a Delership Business Firm. You belive that by retaining customer you enhaance the firm profitablity.You therefore, plan to get the support of all the internal / external stake-holders (domains) of your business to build alasting relationship with the customer(market). Present a detailed scheme for this purpose. You may assume a product/ service offering of your choice. Semester ? II [3278]-201 M. M. M. (Semester.. II) Examination.. 2007 SERVICES MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Attempt any five questions. (2) All questions carry equal marks. Q. l) Explain in details, which aistribution strategies you will adopt for ‘ServiceMarketing' ? Q. 2) â€Å"Service Blueprints, Service Mapping and Managing Employees for ‘Service Orientations' are pillars on which building of ‘Service Industry' rely upon. † Do you agree with this s tatement? Quote examples in support of your answer. Q. 3) Write an essay on ‘Role of Advertising and Sales Promotion' in Service Industry. Q. 4) Which issues are involved in ‘Marketing of Services' ? How you will solve those issues? Q. 5) Which are the ‘Distinctive Characteristics' of Services? Also explain 4 I's of Services. Q. 6) How you will market ‘Charities Services† and ‘Technological Services' ?In support of your answer, quote practical examples. [3278]-201 1 P. T. O Q. 7) Write short notes on any three: a) Social Services of Non-profit Organization b) GAP Model c) Handling of Services Complaints d) Nature of Services e) M~keting Mix in Service Industry ————————————————- Semester ? II Oct 2007 [3278]-202 M. M. M. (Semester – II) Examination – 2007 RETAIL MARKETING.. Time: 3 Hours] [Max. Marks: 70 Instructions: 1 ) Ai l questions are compulsory. (2) Every question carries fourteen marks. Q. l) Explain in details the factors that must be considered for the site selection of Retail Store. [14] Q. 2) Selecting the variety of products that constitute the entire merchandise and also managing efficiently the inventory of these products: these are critically important for success in Retailing. Do you agree? Justify your answer by giving all relevant details and suitable examples. [14] Q. 3) Describe in details, how the application of Information Technology has improved the following operations in Retailing:[14] )Just in Time R~plenishment of Stocks 2)Rapid Adaptation to Change in Market Trends 3)Category Management Q. 4) Explain in details the following concepts :[14] 1) Retailers are the most important source for getting the vital feed back given by the ultimate consumers. 2) Majority of Retailers have prospered by effectively implementing: ‘Proximity Retailing'. Give suitable examples. 3) Specia lity Retailers like Dass Electronics; Sony Exclusive Show Rooms, P. N. Gadgil Jewellers etc. have become popular by skillfully practising: ‘Destination Retailing'. Q.S) Write short notes on all of the following: (a) Managing IN-store Promotions [05] (b) Quick Response Inventory Planning [05] ( c) Category Management[04] ****************************************************** Semester ? II Oct 2007 [3278]-203 M. M. M. (Semester – II) Examination ? 2007 SALES MANAGEMENT AND PERSONAL SELLING Time: 3 Hours] [Max. Marks: 70 Instructions: ( 1) Solve any five questions. (2) All questions carry equal marks. Q. ) (A) What is Sales Management? (B) Describe any one of the- qualitative -methods of sales forecasting and ndicate its advantages and disadvantages. Q. 2) What is a Sales Budget? What are- the purposes of the Sales Budget? What procedure is typically followed by a company to prepare. its sales budget? Q. 3) (A) What is a Sales Territory ? (B) How should a Sales Manager ass ign sales people to territories? Q. 4) Explain the methods used by companies for setting sales quotas. Q. 5) What are the basic concepts of a Sales Organisation? Explain anyone of those concepts. Q. 6) Why many companies have developed separate organisation structures and marketing programmes for major accounts?What alternative organisational methods are available for Sales Managers for dealing effectively with major customers? Q. 7) Mention various internal and external sources used by companies for locating and identifying the prospective candidates? Why employee referral programmes or schemes are becoming one of the most popular methods of locating sales recruits? Q. 8) (A) How Relationship Selling is different than Transaction Oriented Selling? (B)In what manner the approach step is different than the pre-approach step? Describe briefly different approach techniques used by sales people? ************************************************************************** Semester ? II Oct 2007 [3278]-204 M. M. M. (Semester – II) Examination ? 2007 DISTRIBUTION MANAGEMENT AND LOGISTICS Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Answer any five questions. (2) All questions carry equal marks. Q l) Explain the terms: Physical Distribution, Logistics, Supply Chain. Discuss their role in Marketing. Q. 2) What is Wholesaling? What functions do wholesalers perform? Outline various decision areas in wholesaling. Q. 3) Discuss various components of Physical Distribution System and explain heir impact on cost and customer service levels. Q. 4) Discuss various channel options available to a fmn selling photocopying machines nationally. Explain the functions to be carried out by every member of the channel. Q. 5) Design a marketing channel for the distribution of anyone of the following: (1) Mutual Funds (2) Pre-paid Mobile Phone Cards (3) Advertising Space in a Newspaper Q. 6) (A)What is a Consumer Panel? (B) How will you carry out Test Marketing for a new soft dri nk ? (C) Explain Focus Group Interviews. Q. 7) Highlight various applications areas of Marketing Research. ********************************************************** Semester ? II Oct 2007 [3278J.. 205 M. M. M~ (Semester – II}' Examination – 2007 Marketing Research Time: 3 Hours] [Max. Marks: 70 Instruction: 1) Attempt any five questions. 2) All questions carry equal marks. Q. 1 a) Define Market Research. b) Sate and explain various limitations of Market Research. Q. 2a) Which are the various sources of Marketing data? b) Describe various methods of Primary Data Collection. Q. 3a) What is the Questionnaire? b) What are the characteristics of good questionnaire? ) What are the advantage and demerits of Questionnaire Methods? Q. 4Explain probability and Non-probability sampling techniques/sampling methods. How will you design the sample? Q. 5Write short notes on : (Any Two) a) Primary Data ? Advantages and limitations b) Secondary Data – Advantages and limitations c) National Readership survey d) Retail Store Audit Q. 6a) What is consumer panel? b) How will you carry out Test Marketing for a new soft drink? c) Explain Focus Group Interviews ————————————————- Q. 7Highlight various applications areas of Marketing research. Semester ? IIOct 2007 [3278J.. 206 M. M. M~ (Semester – II}' Examination – 2007 RELATIONSHIP MARKETING Time: 3 Hours] [Max. Marks: 70 Instructions: (1) Q. Nos. 1 and 6 are compulsory and carry 20 marks each. (2) Attempt any two questions from among the Q. No. 2 to 5. Each of these questions, carries 15 marks. Q. l) Write notes on any four: (a)Customer Profitability (b)Database of Customers (c)Customer Orientation (d)Value of Complaints (e)RFM (t)Mass Customization Q. 2) For a firm having a small portfolio of products, identify the multiple market domains.How will the careful cultivation of these domai ns, lead to success in the customer market? Q. 3) How is physical distribution system benefitted by the use of Relationship Marketing Principles? Explain describing situations in corporate world. Q. 4) Examine the Contribution of Information Technology to the practice of Relationship Marketing. Q. S) Describe the evolving scenario of customer bonding. How will you Classify the companies on the basis of their promptness in bonding the customers? Q. 6) Managing Director of YANTRA Ltd. ad recently attended a profitability- related workshop by a leading management consultant. He is particularly impressed by the necessity to manage the Internal Markets of an organization to ensure a deeper (positive) impact on customers of the company. YANTRA Ltd. has a 6-tier organization structure, 10 departments, 10 managers 50 officers, 100 supervisors, 500 workmen. As a relationship marketinl consultant, you are to develop a plan to enhance the internal environment so as to impact the customer marke ts. [Your Managing Director suggests, you can start with ‘System-Culture- ————————————————-Communication' triad. ] Semester ? III Total no of question :6 Total no pages:3 [3178]-301 May 2007 M. M. M (semester ? III) examination ? 2007 INTERNATIONAL MARKETING (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Question No 6 case study is compulsory. 2) Attempt any three question from Q 1 to Q 5. 3) Figures to the right indicate marks. Q1) what are the Objective of International Marketing? What are its challenging aspects? Q2) As far as packaging and leveling is concerned what are the adaptation required to be done for products in international market? What are the compelling and voluntary reason?Q 3) Explain various possible distribution channels in International marketing? Q 4) Explain the importance of INCOTERMS. Discuss various INCOTERMS 2000 from the point of view of cost and responsibility implications. Q 5) write short notes on any four: a) Political risk b) Impact of culture in International marketing c) Joint venture as an Entry strategy d) Indian MNEs e) Data collection problems in International marketing research f) Global retailer Q 6) Case study ? Coca cola: On June 13, 1999 Coca cola recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke? drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2. 5 million bottles that had already been recalled in the previous week. The company? s products had been bottled in Antwerp, Ghent and Wilrijk, Belgium, while some batches were also produced in Dunkirk, France. Children in 6 schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking coke beverage. Most of them reported an Unusual Odor and off taste in the drink.In the same week, the Governments of France, Spain and Luxembourg also banned coke? s products while coke? s Dutch arm recalled all products that had come from its Belgium plant. The entire episode left more than 200 Belgians and French school children ill. The company had to assure its British customers that the products made in its UK factories were safe. By June 15, 1999 coke had recalled about 30 million cans and bottles, the largest ever recall in its 113 year history. For the first time, the entire inventories of coke? s products from one country were banned from sale.As part of a damage control exercise, coke sent a team of scientists to Europe. The CEO Micha Douglas apologized to its European customers. Coke Belgium announced that it would reimburse the medical costs for the ill. The recall had a significant negative impact coming down by 21% to $ 942 mn. Moreover, the entire operation cost coke $ 103 mn while its European bottling venture showed a 5% fall in revenues. Analysts felt that the Belgium recall was one of the worst public relations problems in coke? s history. It was alleged that the company had information about people who had become ill weeks prior to the above incidents.Coke had an opportunity to disclose this information; but chose not to do so and was accused of being unethical. Another issue that worried analysts was the illness causes to the innocent school children. They blamed coke? s promotion strategy to sell soft drinks to school children, which had raised a lot of controversies in the U. S. After the crisis, coke investigated the problem by testing the suspect batches for chemicals. The company claimed that the test showed nothing toxic in the beverages. The company said that there had been separate errors in two plants.The products from Antwerp plant had a strange odor as some fungicide had accidently fallen on the exterior of the cans. In addition, they had determined that the strange taste was the result o f a sub-standard gas used to carbonate the product Analysts said that coke had not handled the situation well and its media message was confusing, inconsistent and muddled. Coke alternately claimed that pesticide residue on the can or bottle or a bad batch of carbon-di-oxide was to be blamed for the off taste. On the other hand, the company also insisted that there was never any health threat. A company spokesman assured consumers, ?It may make you feel sick, but it is not harmful?. In August, 1999, the European commission reprimanded coke, asserting that the company had not cooperated adequately and its explanations were not entirely satisfactory. It also said that errors were committed in the selection of plant or the dosage of extracts in coke? s own concentrate. While no deaths were linked to the coke problems, it had a significant negative impact on the public confidence in Europe. 1) Analyse the case from the perspective of ethical issues involved in country risk analysis. 2) ————————————————-Analyse the actions taken by Coke during and ager the crisis Semester ? III Total no of question :7 Total no pages:1 [3178]-302 May 2007 M. M. M (semester ? III) examination ? 2007 MARKETING AND THE LAWS (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) Define Proposal. What are the legal rules for valid proposal? Explain with illustrations. Q. 2) Define conditions and warranties in a contract of Sale. What are implied conditions and implied warranties? Q. 3) What are the various modes of creation of Agency? What are the rights of agents against the principal?Q. 4) Explain ? Infringement of copyright? and civil & criminal remedies provided under the act. Q. 5) Explain the scope of IT Act, 2000 and also the following terms; (1) Electronic Governance (2) Hacking with computer syst em Q. 6) Who is a (a) Consumer? (b) Complainant (c) Unfair trade practice Q. 7) Write notes on: (Any Two) (a) Registration of trade mark (b) Define manufacturer, Dealer and Retailer under V. A. T. Act. (c) Undue Influence (d) ————————————————- Extent of Agents Authority Semester ? III Total no of question :7 Total no pages:1 [3178]-303 May 2007M. M. M (semester ? III) examination ? 2007 FINANCIAL SERVICES MARKETING (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Attempt any five questions. 2) All question carry equal marks. Q. 1) What is ? Venture Capital How does it help the enterprise? Q. 2) What are the trends now in Housing Finance? How consumer is benefitted? Q. 3) ? Globalization of Indian Economy since 1991-92 onwards has helped India to develop faster in all respects.? Do you agree? Explain in detail. Q. 4) What is mutual fund? How does it help the small in vestors in present time? Q. 5) What is the ? Merchant BankingWhat are the different services offered to the entrepreneurs? Q. 6) What is Insurance Regulatory Development Authority? How does it help the consumer? Q. 7) Write short notes on any two: (a) Credit Card (b) Retail Banking (c) Mergers and Acquisitions (d) Life Policies and its Valuation ————————————————- Semester ? III Total no of question :6 Total no pages:1 [3178]-304 May 2007 M. M. M (semester ? III) examination ? 2007 INTEGRATED MARKETING COMMUNICATION (New course) Time : 3 HoursMax Marks: 70 Instruction 1) Q. 1 is compulsory and carries ten marks . 2) Solve any four from Q. 2 to Q. , each carrying 15 marks Q. 1) Describe in ten sentences whether advertising is a communication tool and what is its role in marketing communication? Q. 2) Comment on the Advertisement on Adidas shown during the world cup football in more than 250 words. Q. 3) What is Media Planning? What is its significance? Q. 4) Discuss the organisation of an Advertising Agency. Q. 5) Discuss the Marketing Mix of ? Nescafe.? Q. 6) Write short notes: (Any Three) (a) Essentials of a Good Copy. (b) Type of Appeals. (c) Ethics in Marketing Communications (d) ————————————————- Tools of Trade Promotions.Semester ? III Total no of question :9 Total no pages:1 [3178]-305 May 2007 M. M. M (semester ? III) examination ? 2007 RETAIL AND OPERATIONS MANAGEMENT (New course) Time : 3 HoursMax Marks: 60 Instruction 1) Attempt any six questions. 2) All question carry equal marks. Q. 1) Define Marketing Channel and explain how Consumer Marketing Channels differ from Industrial and Services Channels. Q. 2) Explain the purpose of Physical Distribution and briefly describe various components of Physical Distribution. Q. 3) What do yo u mean by Channel Management? Explain various types of Marketing Channels. Q. )Define the terms Retailer, Retailing and Retail Management and explain types of Store and Non-store Retailing. Q. 5) Demonstrate the importance of Store Location and outline the process and types of Store locations with factors influencing decision. Q. 60 Define Interior Store Layout and Explain the steps you follow to plan a good Store Layout. Q. 7) Define Interior Store Atmosphere and briefly describe the elements of Interior Store Atmosphere. Q. 8) Explain the purpose of Retail Communication and elaborate the elements of Retail Communication Mix. Q. 9) Write short notes on any four: (a) New Trends in Retailing b) International Marketing Channel (c) Channel Conflicts (d) Bar Coding (e) Role of IT in Retailing (f) ————————————————- Manufacturer Brands Vs Private Brands Semester ? III Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 May 2007 M. M. M. (Semester-IV) Examination – 2007 BRAND MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Attempt any five questions. ) All questions carry equal marks. 3) Cite examples wherever necessary. Q. 1) Explain the Concept of Branding. Describe the scope of branding in the evolving markets. Q. 2) Discuss the concept and significance of Brand Equity. Q. 3) Identify major areas of Branding Decisions. Which considerations will impact the decisions? Q. 4) ? Customer Satisfaction? is often called as Mirage. How can it be achieved through Branding? Q. 5) What is a Power Brand? Discuss its features. Q. 6) Write a critical note on the future of FMCG brands in India. Q. 7) Write notes on any two: ) Product Image and Brand Image b) Trade Marks c) Brand Architecture d) ———————————————— - Brand Positioning Semester ? IV Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 402 May 2007 M. M. M. (Semester-IV) Examination – 2007 STRATEGIC MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 1) Attempt any five questions. 2) All questions carry equal marks. Q. ) What is Strategy? Outline the steps in the formation of strategy for a business firm. Q. 2) Discuss the concept and the objectives of Strategic Marketing Management. Q. 3) Using the Porter? s Five Forces Model for reference, discuss the current competitive environment in an industrial sector of your choice. Q. 4) Critically examine the process of strategy evaluation in the context of marketing function. What is utility of the evaluation process? Q. 5) A new aviation company is taking shape through the takeover of a ? low profile, low fare? air-line by a ? high-profile? air-line.What sort of positioning strategy will be suitable for the new company? Explain your view-point. Q. 6) Discuss the various pricing strategies along with their merits, demerits and application areas. Q. 7) Write notes on any two: a) BCG Portfolio Matrix b) GE of Cell Matrix c) Distribution through retail-malls d) ————————————————- ?Tows? Matrix Semester ? IV Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 403 May 2007 M. M. M. (Semester-IV) Examination – 2007EXPORT DOCUMENTATION AND FOREX MANAGEMENT (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 3) Attempt any five questions. 4) All questions carry equal marks. Q. 1) Discuss in detail the importance of Documentary Credits in International Business. Bring out the salient features of the UCPDC. Q. 2) Write about the advantages and disadvantages of Exporting as a strategy. Q. 3) Give in details the methodology adopted by an exporter to set up his export business.Also comment on the role of various government agencies in helping him do so. Q. 4) What do you understand by the terms ? Regulatory ? and ? commercial? documents? Give a list of all documents used in International Business in details. Q. 5) Describe the role of various government institutions in promoting experts from India. Write about the role of the EXIM Bank in details. Q. 6) Give in details the process of insurance of goods for Exports. Also mention various types of insurances available to exporters. Q. 7) Write short notes: (Any Two) a) Export Promotion Councils (b) G. S. P (c) Bills of Exchange (d) Back to Back Letter of Credit ————————————————- (e) Sports and Discount Rates Semester ? IV Total No. of Questions: 6] [Total No. of Printed Pages: 1 [3178]- 404 May 2007 M. M. M. (Semester-IV) Examination – 2007 DIRECT MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 5) Question No. 5. is compulsory. ) Solve any three questions out of the remaining.. Q. 1) Explain the term ? Integrated Marketing Communication? (IMC). How it is different from a Traditional Marketing Communication? Q. 2) Discuss the role and significance of Exhibitions and Trade Fares in the Marketing Communication. Prepare a check-list for organizing the exhibition. Q. 3) A renowned Multinational Company wants to launch its new product in Pune. Design a complete marketing communication programme for this event. (Make and clearly mention necessary assumption wherever necessary) Q. 4) What is ? Corporate CommunicationsWhat are the pre-requisite qualities for a successful corporate communication professional? Q. 5) (A) Comment on increasing use of Technology in the Corporate Presentations. (B) Explain advantages and disadvantage of Direct Marketing. (C) Write a note on ? Press Conference and Press Releases? Q. 6) Write short notes on: (Any Two) (a) Customer Presentations (b) Role of Body Language and Voice Modulations in Corporate Presentations ————————————————- (c) Sales Promotion Brochures Semester ? IV Total No. of Questions: 7] [Total No. f Printed Pages: 1 [3178]- 405 May 2007 M. M. M. (Semester-IV) Examination – 2007 INDUSTRIAL MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : 7) Attempt any five questions. 8) All questions carry equal marks. Q. 1) Present an overview of Industrial Marketing System. Q. 2) What are the Characteristics of Organizational Customers? How does a seller to the buyer? s strength, to succeed in the exchange process? Q. 3) Explain the Interpersonal Dynamics of Industrial Buying.Q. 4) How are the Inducts Products ideally distributed in the market? How is the issue of channel leadership resolved? Q. 5) Critically examine the pricing decision, regarding the Industrial Products. Q. 6) Discuss the me thodology for successfully entering and surviving an International Market with Industrial Products Portfolio. Q. 7) Write notes on any two: (a) Positioning of Industrial Products (b) Segmentation of Industrial Markets (c) Reseller? s Market ————————————————- (d) Economics of Industrial Demand Semester ? IV Total No. f Questions: 6] [Total No. of Printed Pages: 1 [3178]- 406 May 2007 M. M. M. (Semester-IV) Examination -2007 RURAL AND AGRICULTURE MARKETING (New Course) Time: 3 Hours] [Max. Marks: 70 Instructions : (1) Question No. 1 is compulsory. Attempt any three of the remaining questions. (2) Figures to the right indicate marks for that question. (3) Give examples wherever necessary. Q. 1) (A) Suggest the Marketing Mix for a new brand f organic manure ? UTKARSHA? for All India Marketing to be launched in the next three months. [15] (B) Write short notes on any two: [10] a) Supporting Services for Export of Farm Products b) Training and Research in Agricultural Marketing c) Differences in Agricultural and Industrial Marketing Q. 2) Discuss the scope and limitations of Rural Marketing in India. [15] Q. 3) Critically analyze the role of Agriculture in the Economic Development of India. [15] Q. 4) Describe the emerging branches of Agri-business with special reference to the food [15]Processing Industry. Q. 5) (A) Explain the concept of Co-operative Marketing. [06] (B) Examine the reasons for slow progress of Co-operative Sector in India. [09] Q. 6) (A) Give the source for Marketing Information with reference to Agricultural [06] Marketing. (B) ————————————————- Write a note on ? Role of Government in Agricultural Development. [09] Total No. of Questions: 7] [Total No. of Printed Pages: 1 [3178]- 401 M. M. M. (Semester-IV) Examination – 2007

Negative Business Letter Essay

Toy Travels Ltd. June 17, 2009 Mrs. Vic King 800 University Drive Romeoville, IL 60446 Dear Mrs. Vic, Toy Travels has been in business now for decades, it’s dedicated to customer satisfaction for over a decade now, achieving this goal by giving its customers excellent opportunities to travel at extremely low costs. We hope that you and your family enjoyed your week long trip with lots of fun in our nice weather down here in Chicago. It was greatly appreciated that your family tour down here and at the same time interested in our services. However I express regret that our company was unable to accept your application due to the fact that you do not hold any sort of good credit. Our report depict that you have couples of unpaid credit on your account. All you need to do is develop a good line of credit over about a year’s time,and our creditors will surely approve you. At Toy Travels, parts of our excellent services are to provide you with a chance to meet with Truth Mortgage, the company that handles most of our mortgage cases. This would get you started in a smart and easy plan to build up your credit. Please make possible effort to contact us using the provide telephone number above if help is needed. We will be anxiously waiting to hear from you Mrs. Vic because we at Toy Travels will keep our words in providing the best customer service you can ever receive elsewhere. Thank you for your time and patience. Sincerely, Toye Oduola, CEO Toy Travels Ltd

Prometheus Unbound

In examining Asia’s speech, appearing in Act 2 of Percy Bysshe Shelley’s ‘Prometheus Unbound,’ it is evident that Shelley utilised a vast range of themes to create such a unique piece. Overall, the play draws chiefly from areas such as Philosophy, Romanticism, Mythology, Music and Religion (Rossetti). However, the play itself could not have been created without Shelley’s reading of Aeschylus’s play, â€Å"Prometheus Bound† (McDonald). In this sense, the play is very much an appropriation of and sequel to the original.With the above matters combined, Shelley created a work that is conceptually complex, providing the foundations for a challenging yet dramatic play that â€Å"paradoxically performs itself inside the mind of the reader† (Quillin). Asia’s speech in Act 2 reveals Prometheus as fundamentally, the first humanitarian. As such, Prometheus is known as the liberator of humanity and referred to as the â€Å"culture br inger† (Greenblatt 821). Symbolically, Rossetti affirms, â€Å"The unbinding of Prometheus is the unbinding of the human mind† (28).In addition, Rossetti suggests the cave that retains Prometheus â€Å"†¦is the cavern of the human mind- the recesses of creative and contemplative thought, vocal with human sympathy, fertile of human enlightenment and elevation† (31). Therefore, Shelley's ideas signify Romanticism, as his writing insinuates when individuals attain freedom, the power of their imagination is unlocked (Quillin). This can be seen in the â€Å"Prometheus saw, and waked the legioned hopes Which sleep within folded Elysian flowers, Nepenthe, Moly, Amaranth, fadeless blooms; That they might hide with thin and rainbow wings The shape of death; and Love he sent to bindThe disunited tendrils of that vine† â€Å"Prometheus saw, and waked the legioned hopes Which sleep within folded Elysian flowers, Nepenthe, Moly, Amaranth, fadeless blooms; That th ey might hide with thin and rainbow wings The shape of death; and Love he sent to bind The disunited tendrils of that vine† subsequent fragments of Asia’s speech. First and foremost, Asia’s speech is one of unrhymed rhythm and abundant of religious connotations depicting parallels between Greek mythology and Christianity (Quillin). The word ‘Elysian’ refers to Greek mythology and the paradise to which heroes on whom the gods deliberated immortality were sent (Encyclop? ia Britannica). The word ‘hope’ is personified as it is ‘woken’. The awakening of ‘legioned hopes’ may also signify the mass of humanity, in the sense they have been transitorily paralysed by Jupiter’s wrath. It also provides parallels to purgatory, as the forced temporary suffering upon human kind occurs for an unspecified period of time (Padgett). The heavenly flowers act as strength to Prometheus. With Prometheus’ epiphany that lo ve is the answer, the ‘binding’ of the ‘disunited tendrils’ symbolises Prometheus’ realisation that he can be reunited with his wife.The ‘vine’ may also symbolise the chains that bound Prometheus to the cliff. In addition, metaphorically, the vine could represent the almighty strength of a vine in comparison to Prometheus and Asia’s undying love. Rossetti expands this notion, by stating Prometheus and Asia may be regarded as the â€Å"union of the mind and body, or mind and â€Å"Which bears the wine of life, the human heart; And he tamed fire which, like some beast of prey, Most terrible, but lovely, played beneath The frown of man, and tortured to his will Iron and gold, the slaves and signs of power, And gems and poisons, and all subtlest forms,Hidden beneath the mountains and the waves. † â€Å"Which bears the wine of life, the human heart; And he tamed fire which, like some beast of prey, Most terrible, but lovely, p layed beneath The frown of man, and tortured to his will Iron and gold, the slaves and signs of power, And gems and poisons, and all subtlest forms, Hidden beneath the mountains and the waves. † beauty, or intellectual and emotional/loving elements in the human soul† (32). The first line alludes to the greatest gift in life and predominant theme in Prometheus Unbound; love. Love aids the strength and power in Prometheus’ defeat of Jupiter.Evidently, ‘The frown of man’ refers to Jupiter, the chief of Gods who initiated the binding of Prometheus (Magill). After the annulment of Jupiter’s curse upon Prometheus, the play suggests if human kind decides to embrace love, freedom and reject all evil, then the reforming of humanity should occur (Padgett). Thus, the poem is contradictory to Shelley’s statement in the preface stating that â€Å"Didactic poetry is my abhorrence† (Greenblatt 797) as it essentially teaches morality. Once more, the play provides a parallel to Christianity, in the sense that the characters ‘Prometheus’ can be compared to Christ and ‘Jupiter’ to Satan (Padgett).As pointed out, Shelley’s philosophical roots are strongly embedded throughout the play. With this is mind, it is clear that Shelley utilised Aristotle’s theory of the four basic constituents of matter; earth, water, air and fire as a thematic element within the play (Fowler). Thus, words such as ‘fire’ and ‘forms’, refer to Shelley’s cosmic approach to symbols represented throughout the play (Padgett). This distinctive style of imagery enabled Shelley to thoroughly capture the readers’ imagination, as his writing suggests imagery â€Å"He gave man speech, and speech created thought, Which is the measure of the Universe;And Science struck the thrones of Earth and Heaven Which shook, but fell not; and the harmonious mind Poured itself forth in all-propheti c song, And music lifted up the listening spirit Until it walked, exempt from mortal care, Godlike, o’er the clear billows of sweet sound; And human hands first mimicked and then mocked With moulded limbs more lovely than its own The human form, till marble grew divine, And mothers, gazing, drank the love men see Reflected in their race, behold, and perish. † â€Å"He gave man speech, and speech created thought, Which is the measure of the Universe; And Science struck the thrones of Earth and HeavenWhich shook, but fell not; and the harmonious mind Poured itself forth in all-prophetic song, And music lifted up the listening spirit Until it walked, exempt from mortal care, Godlike, o’er the clear billows of sweet sound; And human hands first mimicked and then mocked With moulded limbs more lovely than its own The human form, till marble grew divine, And mothers, gazing, drank the love men see Reflected in their race, behold, and perish. † that can be concei ved various ways simultaneously (Padgett). The final section of Asia’s speech further glorifies Prometheus and the birth of liberation for human kind.It also typifies the premise of the entire drama; Prometheus is acknowledged as â€Å"the culture bringer† (Greenblatt 821). Meaning, he has given human kind the power of intellectual ability, made up of the creative arts and sciences, thus, liberating human kind. This is evident as â€Å"He gave man speech, and speech created thought, which is the measure of the universe†. This line highlights what Prometheus has achieved for the human race. Proving his suffering was not in vain, Rossetti states it has provided intellectual freedom for the rest of society (31).Furthermore, the line; â€Å"music lifted up the listening spirit† reiterates Prometheus’ liberation of human kind. From this, it is clear that Shelley adopts musical themes in his poetry when language no longer proves to be an effective mode o f aestheticism (Quillin). Overall, Shelley produces a dramatic piece addressing his revolutionary ideals by combining music and dialogue, which ironically performs itself in the mind of the reader (Quillin). In Conclusion, Percy Bysshe Shelley’s ‘Prometheus Unbound’ was conceptually inspired by a plethora of key factors.Throughout ‘Prometheus Unbound’, it is evident that Shelley’s approach to imagery stems profoundly from his interest in Philosophy, Romanticism, Mythology, Music, Religion and most importantly, the appropriation of and sequel to Aeschylus’s play, â€Å"Prometheus Bound† (McDonald). These key elements have enabled a multifaceted approach to Shelley’s’ writing, formulating the dramatic shape of the play as a whole. Works Cited â€Å"Elysium†. Encyclop? dia Britannica. Encyclop? dia Britannica Online. Encyclop? dia Britannica Inc. , 2013. Web. 11 Mar. 2013. ;http://www. britannica. om/EBchecked/t opic/185418/Elysium; Fowler, Micahel. â€Å"Aristotle. †Ã‚  Beginnings of Science and Philosophy in Athens. N. p. , 9  Feb. 2008. Web. 11  Mar. 2013. ;http://galileoandeinstein. physics. virginia. edu/lectures/aristot2. html;. Greenblatt, Stephen, Ed. The Norton Anthology of English Literature. 9th  Ed. New York, United States: W. W Norton ; Company, Inc. ,  2012. Print. Magill, Frank. â€Å"Prometheus Unbound. † Magill Book Reviews,  2011. Web. 10  Mar. 2013. ;http://www. enotes. com/prometheus-unbound-salem/prometheus-unbound-0089900364;. McDonald, Marianne. â€Å"Aeschylus’ Prometheus Bound.   Osher Lifelong Learning Institute – UC San Diego Extension. N. p. ,  2008. Web. 10  Mar. 2013. . Padgett, John B. â€Å"The Imaginary Ideal: Prometheus Unbound. †Ã‚  Shelley, Dante, and Romantic Irony. N. p. ,  1995. Web. 11  Mar. 2013. . Quillin, Jessica K. â€Å"An assiduous frequenter of the Italian opera: Shelley’s Promet heus Unbound and the opera buffa. †Ã‚  Romantic Circles. University of Maryland, 15  Mar. 2005. Web. 10  Mar. 2013. .

Toxicology Essay Example | Topics and Well Written Essays - 2000 words - 1

Toxicology - Essay Example This exploration is being undertaken too in relation to the general toxicology of antibiotics and the dynamics of antibiotic resistance leading to human and environmental harms. Antibiotics in general have been in wide use to treat many infections, but of late have been the subject of a growing body of literature on the toxicological aspects of antibiotics, not only with regard to the toxic side effects of certain antibiotics on humans, but with regard to the growing proliferation of antibiotic waste in the environment, leading to increased levels of antibiotics in water bodies and soils. These in turn lead to adverse effects on the ecological balance of the environment, with organisms either dying or developing resistance to the antibiotics, radically changing the makeup of the environmental biomes. The adverse effects on the environment ultimately boomerang back to human beings, who suffer from the toxic effects of the antibiotics themselves, or else suffer from the environmental b acklash from the proliferation of antibiotic-resistant organisms that cause new diseases and environmental problems (Klint 2012; Turner 2014; Ebert et al. 2011). Recent literature on fluoroquinolones reflects this reality, with more recent findings showing that fluoroquinolones cause long term damage to various aspects of human health, including antibiotic resistance, tendinitis, rupture of the tendons, and serious and sometimes irreversible neurological and cognitive damage, and damage to the eyes due to possible detachment of the retina, among those who take fluoroquinolones for varying lengths of time. The problem too, with fluoroquinolones, is that adverse side effects tied to neurological damage have been identified but not deemed as significant for a large portion of the population as early as the turn of the new century, and that literature on the greater risk for tendinitis and rupture of the tendons among those taking fluoroquinolones has been available since at least 2008

The Origin of Government Involvement in Health Care Delivery in the Un Assignment - 3

The Origin of Government Involvement in Health Care Delivery in the United States - Assignment Example The legislation was passed by the Congress in 1965 that established the Medicare as title 18and Medicaid program as title 19 of the social security act found on page 3. Title 18 that refers to Medicare in the social security act allocated health insurance for the aged and disabled. The social security act amended the Medicare legislation in 1965. It established a health insurance program. It was meant for the aged persons, in order to make up for retirement. It also catered for survivors and covered disability insurance health benefits. This was under title two of the social security act. (pg.6) Another component of the social security act is title 19. This is a federal or a state entitlement program. This one provides financial aid to certain individuals and families who have low income and scarce resources. In 1965 the Medicare program became law. It is regarded as a cooperative venture, whose financial problems are covered for by both federal, and the state government. This includes the District of Columbia and the territories. Their participation was in order to assist the states in providing sensible medical assistance, to particularly needy people. As a result, Medicare became the biggest source of financial support. This covers medical and other health-related services for people who are financially challenged. Title 21 covers the Children Health Insurance Program (CHIP). From March, it is now known as the State Children’s Health Insurance Program. It caters for children from financially challenged families that do not qualify for Medicaid. It was brought into place by the Balanced Budget Act (BBA) of 1997. This is found in (Public Law, 105-33) The term â€Å"managed care† refers to the use of financial incentives and the structure of an organization, in order to reach its objectives. Its purpose is to upsurge efficiency and lessen healthcare budget. Benchmark is a term used to refer to something or a method, which can be used as a means to evaluate and assess the level, or quality of things that are related.     

Will Globalisation Lead to the End of the 'Third World' Essay

Will Globalisation Lead to the End of the 'Third World' - Essay Example Globalisation has been termed as the key to end poverty and gaining of financial stability in the countries all over the world. Globalisation can be simply termed as the increasing of relationships between culture, people and economic activities. Globalisation is characterised by more cheaper trading fees like exports and imports. In many instances globalisation is referred to as economic globalisation. Economic globalisation is the global distribution of produced goods and services. With globalisation, freedom to trade and to business has become a norm in the globe (Bhagwati, 2004). Countries are given the opportunity to trade with all other countries across the globe. It is further facilitated by the reduced fees of levies, taxes and import quotas. Prior to globalisation, the global economy was controlled by specific groups. In those days, the freedom to trade was not a norm. Business people had to pay heavy fees to governing bodies just to operate a small business. In the days of cold war, global trade was very expensive and biased. It is due to this that the global economy was growing at a very slow rate (Blomsrom & Hettne, 1984). The prices of exporting and importing products were high enough to hinder an ordinary merchant to conduct the business. This left militaries and governments as the only bodies with a comfortable run in the global market. It is during this period that many counties failed to grow economically and remained in bad economic positions up to today. However, with globalisation the economic trend of these third world countries is changing significantly. With economic and trading freedom, third world countries are striving to get an economic advantage in the global economy. Is this trend purely caused by globalisation? This paper will focus on the impacts that globalisation has brought to the third world countries. It will also look at the future of the third world countries under globalisation, and if globalisation will lead to the end of the third world. It was predicted that there would be a rapid development in Asia, Africa and Latin America. The growth would be enough to bridge the gap between the developing and developed states. According to Chew & Denemark (1996) the gap will be reduced until to the level that it would be insignificant and meaningless. This will provide a level ground of trading among all nations. These developments are said to be most beneficial to the poorest nations. In Africa, Asia and Latin America the desperation of success is growing each and every day among individuals. With the success trail made easier by globalisation, everyone in the developing nations see a future of success in them (De Beer & Swanapoel, 2000). This leads to innovation and entrepreneurship among them. If the trend of striving for success continues in the third world countries, third world countries will be no more. However, some critics argue that the development of third world countries in not due to globalisatio n but the need to get better lives. As much as the argument holds some truth, the developing global economy also has a crucial role in the success of developing countries. Globalisation has opened many opportunities for a global development. However, these opportunities are not evenly distributed because some states are being incorporated in the global economy more rapidly than the others (Burnell, 2008). This is mainly caused by the difference in governance of financial positions of the nations. With proper policies third countries have a probability of having the greater piece of the cake in the global economy. For instance, in the 1970s and 1980s Africa and Latin America implemented economic policies which focussed more on internal financial development. What followed was

What was the main theme of chapter six in the Douglas narrative Why Assignment

What was the main theme of chapter six in the Douglas narrative Why was it important - Assignment Example The treatment of slaves in Baltimore town is humane as compared to the rural masters who mistreat their servants. The theme of knowledge and empowerment is important because it enables one to have the freedom the mind and feel respected. For instance, it is evident when Mrs. Auld insists to Douglas that education helps in freeing the mind. Initially, Mrs. Auld had not owned a slave and so she thinks that it is bad not to educate them on the basics. She indicates that education is the first step towards attaining physical and mental freedom (Douglass 30). The chapter ends with Douglas illustrating the fury over the mistreatment of Mary, who is a slave in the neighboring house. Although slavery is the prevalent theme, Douglas discovers that it is influenced by their lack of knowledge. It emerges that attaining education helps in understanding that slavery is unaccepted and people should avoid it. The whites take advantage of their slaves by owning them as property because they cannot fight for their

Employment tribunal Essay Example | Topics and Well Written Essays - 500 words

Employment tribunal - Essay Example According to statistics released by the Employment Tribunals Service, the claims accepted by tribunals in 2006 totaled 115,039. This figure showed a great improvement from the previous year when only 86,181 claims had been accepted. Of the claims that were accepted in 2006, 18% of them got a successful full hearing. The rest were withdrawn, settled, disposed of or unsuccessful. The tribunals passed an average award for unfair dismissal cases of 8,679 pounds. For successful discrimination cases, the average award was set at between 5,540 and 9020 pounds. A total of 867 decisions made by Employment tribunals were later appealed, of which only 298 cases were allowed. The rest were either withdrawn or dismissed (Edge, 2008). These statistics clearly indicate that although the tribunals were formed to help employees and employers solve any disputes among themselves in an amicable manner, it has not been an easy task to carry out this duty (Selwyn, 2006). One of the main issues that have b een hampering the effectiveness of the employment Tribunals in the UK is lack of independence. There are normally too many vested interests within the tribunals themselves. It is quite common to find some employers or their lawyers influencing tribunal proceedings so as to get the outcome they want.

Reversing the Burden of Proof Essay Example | Topics and Well Written Essays - 2000 words

Reversing the Burden of Proof - Essay Example The International Covenant on Civil, Cultural and Political Rights (ICCPR) contains iron-clad guarantees to protect the rights of the accused facing trial for a crime. Articles 9, 14 and 15 spell out these rights in great detail - from the presumption of innocence to the right against self-incrimination to the right against double jeopardy and to the famous Miranda doctrine. Closer to home, under Article 6(2) of the European Convention on Human Rights, an accused enjoys a presumption of innocence. (Keane, 2006) At a time when human rights advocacy for the accused has been made unpopular by the rising rate of crime and thus, there is a greater risk of possible infringement of constitutional guarantees by overzealous constables, vigilance is imperative. '...the more serious the crime and the greater the public interest in securing convictions of the guilty, the more important do constitutional protections of the accused become. The starting point of any balancing inquiry where constitutional rights are concerned must be that the public interest in ensuring that innocent people are not convicted and subjected to ignominy and heavy sentences, massively outweighs the public interest in ensuring that a particular criminal is brought to book...Hence the presumption of innocence, which serves not only to protect a particular individual on trial, but to maintain public confidence in the enduring integrity and security of the legal system'. However, there are some statutes which attach a specific burden of proof on the defendant. As stated by Cooper (2003), "neither the courts nor the legislature have been slow to impose a legal burden of proof on a defendant in a criminal case." A concrete example of a statute where the shift of the burden of proof is present is the English law on libel. The onus is on the defendant to prove the truth of the statement or communication charged to be libelous. The prosecution enjoys a presumption that the statement is false. There is much agreement among legal scholars that English law is tilted in favor of the prosecution, and there is perhaps no case that has thrown English defamation laws under scrutiny and criticism as much as the McLibel case, or the case of Steel & Morris v United Kingdom (68416/01) [2005] E.M.L.R. 15 where the multi-billion dollar food chain won on account of English laws that shifts the burden on the defendants to prove that their claims were truthful. For coming up with a pamphlet entitled What's wrong with McDonald's: Everything they don't want you to know, the defendants were found guilty because they were not able to point-by-point prove the veracity of their allegations. It was a pyrrhic victory for McDonald's, and it led to the European Convention on Human Rights ruling that British laws on libel are antiquated and unfair to the defendants. In the law of evidence, however, it is rare that the burden of proof shifts completely to the defendant. He is merely required to prove an evidence of defense that refers to one particular element of the

Generic Business Strategies and Advantage of Tourist Companies Statistics Project

Generic Business Strategies and Advantage of Tourist Companies - Statistics Project Example In business research, multiple regression is applied for two main purposes that are closely related. The first purpose it for prediction of relationships. When using it for this purpose the researcher seeks to find the linear combination of a set of predictor variables that give the best estimates for a dependent variable across a number of different observations (Franses and Paap, 2004). The accuracy of prediction of the multiple regressions model is measured by the magnitude of R2 as well as the statistical significance of the entire model. On the other hand, if the prediction provided by the model is statistically significant overall, then multiple regression analysis is used to draw conclusions about all the individual predictor/independent variables (Wei, 2006). Basically, the statistics obtained from multiple regression models are applied in testing the hypotheses regarding the effects of individual independent variables on the dependent variable (Cryer and Chan, 2008). Â  Multiple regression has been basically described as a statistical technique that allows a researcher to predict an entity’s score on one variable on the basis of its scores on several other variables (Mason and Perreault, 2001). The variable on which the score is being predicted is referred to as the dependent variables while the others are the predictor variables. In this exercise, multiple regressions are applied in the measurement of the relationship between generic business strategies and competitive advantage in tourist companies. In this case, competitive advantage is the dependent variable while the predictor variables consist of three major factors including cost leadership strategy, differentiation strategy, and focus strategy.

PoL Essay Example | Topics and Well Written Essays - 1750 words

PoL - Essay Example 298). The nature of management work is to bring together the three forms of leadership: adaptive, administrative and enabling. The bringing together of these three forms of leadership, the interaction between the â€Å"bureaucratic, administrative functions of the organization and the emergent, informal dynamics of CAS† are reflected (Uhl-Bien et al 2007, p. 298). In this regard, management works overseas adaptive leadership which refers to adapting to, being creative and learning to act within and from the CAS interactions for the purpose of adjusting to changes within and outside of the organization. Administrative leadership organizes roles within the organization. The nature of management work under the guise of enabling leadership functions to â€Å"catazlyze the conditions in which adaptive leadership† may exist and management interactions among all aspects of leadership (Uhl-Bien et al 2007, p. 305). Delegation and empowerment follows from the complexity leadership theory’s entanglement of three leadership operatives. Thus, the delegated power falls to CAS or â€Å"complexity adaptive emergent forces† (Uhl-Bien et al 2007, p. 305). Ideally, adaptive leadership (the delegated power) functions together with the administrative leaders or can resist administrative leadership. In other words, the adaptive leadership may cooperate with administrative leadership with a view to augmenting its strategies or it can resist administrative leadership or it can function as an independent arm of the organization (Uhl-Bien et al 2007). What emerges is Network dynamics which refers to the â€Å"contexts and mechanisms that enable adaptive leadership ((Uhl-Bien et al 2007, p. 307). What occurs is an â€Å"interactive ambiance† in which complicated â€Å"dynamics occur† accompanied by patterned conduct the â€Å"produce complex outcomes† (Uhl-Bien et al

Education - high school Essay Example for Free

Education high school Essay High school, as well as college, is just another part in everyone’s lives. Almost everyone goes through such a transition between two very diverse and different worlds. These diverse worlds can be compared and contrasted; however, not all are aware of the possible similarities and differences between them. The purpose of this essay is to compare and contrast the students in high school and students college in terms of the level of the academics, time schedule, as well as the culture practiced by each student. First of all, high school is the first step to a higher level of learning. High school equips us with the proper knowledge needed in order to survive college and other higher levels of learning. Also, there are many subjects in high school such as: math, science, English, art, piano classes and many other subjects. The students are more relaxed and they will learn more carefully. Compared to the time schedule of college students, high school students’ schedules are much more fixed because the standard call time is at 7:30 a. m. and end at 3:00p. m. Students are much more immature and they need guidance in order to lead themselves to better lives. They study inside a single classroom all day, thus having little freedom; on the other hand, the students in the college have different single rooms for each subject. College, on the other hand, is a different story. The subjects a student will learn and discuss are much more specific since students finally chose the best major and a career path students will take in the future. College students are more experience and their workload is much more complex and heavy. They have more responsibilities to carry out in college. The curriculum is much more specific and complicated because detailed topics are being discussed regarding your chosen career path. College student’s time schedules are very flexible because the students can choose their own desired time schedule. These students are much more outgoing and independent compared to high school students. The culture of college students is much more diverse because there is a huge number of students inside a college; many student come from all over the world. College introduce students to each others culture and nationality. People can really see the distinctive difference between these two phases in life; however, there are also some similarities students will experience during their transition into college live. Friends from your high school will usually be there for you especially when you keep a constant connection between them. Studying habits such as cramming for a test or homework, breaking the rules and disciplinary sanctions are still evident in both high school and college to help each other’s. To sum up, we all know that almost all students goes through high school and college. We can compare that college is much more challenging and complex than high school. This is a higher level of learning, thus, requiring more time, effort as well as devotion to studies. Even though college is very tiring at time, I still believe that college is a much more enjoyable and exciting. To have that kind of freedom in your schedule is very rewarding; however, proper judgment is a must since we are all mature students now.

The Roles And Responsibilities Of The Design Team Construction Essay

The Roles And Responsibilities Of The Design Team Construction Essay Interior Designer Interior designers are sometimes used on contracts where the internal finish and dà ©cor is important or of a prestigious nature. Some high-profile house building projects or city-centre apartment conversions have been developers in conjunction with interior designers who can add considerable value to a project. Quantity Surveyor Quantity surveyors accurately determine the amount of materials needed to build the project. They prepare a bill of quantities establishing a record of all the materials needed and identify all the information necessary to draft out a specification of the works. The quantity surveyor can then advise and guide the architect or the client on the cost of the job, check tenders and evaluate any costs as work proceeds. Landscape Architect The landscape architect is sometimes contracted to design the external environment of the project. As with interior design, the landscape can be enhanced by a specialist to improve the completed project. Resident Engineer Resident Engineers are based close to the construction works, on the construction site itself. They report back to the structural engineer and the architect on the matters relating to the structure and the load-bearing components that have been designed by the structural engineer. Structural Engineer Structural Engineers determine the design of loadbearing elements of the building and ensure that each component is designed to safely withstand the loads that are imposed on the building. Structural engineers typically work for the client but are frequently engaged by the architect to inform and supervise the design and installation of structural elements as work proceeds. They work very closely with the architectural technologist and the principal contractor. Building Services Engineer Building services engineers design and implement a range of items into the project that dont improve the resources and the quality of the building. Building services and the effective use of heat, light, acoustics and other electrical appliances have seen significant improvements in recent years and many of these items, such as lifts, escalators, air conditioning and heating and ventilation systems, need to be integrated into the contract drawings at an early stage to avoid conflicts of space or to ensure that the design can accommodate machinery, plant and equipment. Clerk of Works The clerk of works is employed directly by the client, who will want assurance that a contractor is producing a building that meets specification in terms of both materials and workmanship. The clerk of works also reports to the architect on progress of the construction works. Clerks of works do not issue instructions and do not have authority to impose variations or changes to the design but will need to inspect the works as it proceeds and hence need to visit the site frequently. On some larger sites, a clerk of works will have a resident office and spend their entire working time there. Contractor Contractors perform many duties on site and thus they are in the best position to ensure that site activities are carried out safely. Contractors must ensure that subcontractors have information about risks on the site and that all workers and operatives working on the project have adequate training and a suitable induction to site procedures. Task 3 Explain the roles and responsibilities of the production team. (Identify then describe the members of a production team, this is the team that will produce the building from the design) The Production Team Projects Manager Site Manager Quantity Surveyor Site Engineer Task 4 Describe the legal implications that could arise from miscommunication Legal implications that could arise from miscommunication include- In terms of legal position The client is put at the top of any hierarchical chain. However, the client usually tends to place the responsibilities on the architect, the design team and the contractors. To prevent any legal implications, architects are required by law to hold qualifications that show that they completely understand the principles of design and can build a sufficiently strong structure. They must also comply with the legislations such as planning, building regulations and management regulations and the disabled and disabilities act. Furthermore, architects are required to have adequate public liability insurance to protect any third parties from any defects or problems related with their work. Task 5 Changes made are window size have been increased (communicate this to the production team) Write letter to (proof and backup needed, when communication has taken place) Paragraph on the different communications Produce a written communication between design and production team- Write sample letter to product team about change in window size Tell building to leave gaps for the windows (bigger gaps) Who needs to be told? QS Because specification will change Task 6 Describe a modern method of construction look for a sustainable method employing timber or a technological product. Describe what methods and components could be used to construct each type of building- Why is there a need for these different methods and components? Merit Criteria Task 7- Obtain a copy of RIBA current plan of works, how does it work? What are its merits? The benefits of using the RIBA plan of work are that it is easily understood, it is a well-planned, coordinated structured approach. What are all the stages? How will the team members be coordinated to complete the project? RIBA Plan of works Feasibility phase- Inception Feasibility At this stage of the plan, the architect will work closely with the client to determine and prepare the requirements of the building project. Architects will provide clients with an appraisal and recommendation so that they can determine the form in which the project is to proceed, ensuring that it is feasible both in technical and financial terms. Pre-construction phase- Outline proposals Scheme design At this stage, the architect will usually have determined through sketch plans the layout, design and construction in order to obtain approval of the client on the outline proposals and accompanying report. To complete the brief and decide on particular proposals, including planning arrangements and appearance, constructional method, outline specification and cost, the architect will then draft plans and drawings for submission to the local authority to obtain all approvals such as building control and planning consent. Detail design At this stage, the architect will have to obtain final decisions on all matters related to design, specification, construction and cost. BVy creating working drawings and finalising the full designs of every part and component of the building, the architect draws together the construction team. Meetingds of the team will take place to discuss and decide materials, finishings, services, contributions by specialist firms and a range of other matters relating to the finalising of the building. It is important that any changes or modifications to the scheme are noted and accommodated so that everyone can be updated and work from the latest drawings. Changes can be accommodates at this stage, although they may result in increased costs due to the scheme being planned on an early proposal. Production information This part of the plan includes the preparation of product information used in the building, the drafting of bills of quantities, tender documents and project planning materials such as the programme of works showing duration of activities and the time taken to create the building itself. This is a very important stage in the process and particular care must be taken to ensure accuracy of the work involved in drawings and specifications so that the contractors undertaking the building work have all the necessary information to hand to complete the work to the appropriate standard. Drawings require at this stage include a location plan of where the work is found, a layout drawing of the construction site itself and a general arrangement drawing that shows the layout of the work to be done. From these drawings, a series of schedules and specifications will be drafted to provide any necessary additional information. Bills of quantity Specifications are dealt with in more detail later on, but their link with the bills of quantities is important. Bills of quantities are prepared by a quantity surveyor who reads the drawings and determines the quantities and amounts of materials needed to complete the constructions work. Any part of the building that is not yet finalised or has missing information can be allocated a provisional or prime cost so that there is an amount for the work to take place is allocated even when the actual cost or amount to do this work may be finalised some time later. If the architect has not yet appointed a construction contractor or team to complete the works onsite, discussions at this stage will begin to determine an appropriate company or contractor to appoint who is capable of undertaking the work. Tender The idea of tendering is to allow the client an opportunity to present a batch of work or a construction contract to contractors who learn about the complexity, the stages of construction, the limits and the constraints anticipated within the work so that a realistic and accurate price can be calculated by the contractors. The contractors then identify the price of the works and the client chooses the contractor best suited and able to do the work. Frequently, the cheapest tender or quote is selected as this can represent best value for the client. For some work selective tendering may take place, where a architect and quantity surveyor invite contractors that are either known to them or have an established reputation for completing work similar to the one they are working on, to tender. Again, the cheapest quote is most commonly selected in this process. Contractors may be approached so that they tender an interest in the work. Sometimes a pre-tender meeting may be held with contractors and the complexity and the details of the work can be communicated to the contractors so that the contractors, the architect and he client can satisfy themselves that they are all capable of completing the work within the appointed timescale and budget. A letter of invitation to tender can then be issued together with all relevant drawings, specifications and bills the contractors can then visit the site of works and the contractor will determine and cost the project. Tenders are returned to the architect at an agreed date and time. Initial comparison of the tenders received from different contractors takes place by the architect and sometimes this includes the client or their representative. This analysis of the tenders usually results in the lowest priced tender winning the contract and being appointed as the contractor. Construction phase- Project planning This is where the work to produce the building starts on the building itself. Contract documents are prepared and signed. At a project planning meeting, the architect will usually clarify any points undecided at this stage and agree anyfurther contractual points. Contractors draft a programme of works that illustrates the milestones and the total duration of the work. Key milestones include taking possession of the site, dates of the project progress meeting and other key dates that are achieved during the lifetime of the contract. The contractor is expected to sign the contract documents at this stage, which include: A copy of the contract A full set of construction drawings Bills of quantities Specifications A register of drawings Site diary and associated report forms Site operations The site is officially handed over to the contractor who can begin construction-related operations. The site is now the responsibility of the contractor who has to comply with all the legislative requirements and legal constraints. The contractor should be informed of any rights of way, preservation orders, protection requirements and any other environmental issues that need to be considered in terms of the work and the activities on site in the months ahead. the contractor has a duty to ensure the appropriate site supervision of all those involved in activities onsite. a clerk of works will check on behalf of the client and the architect that the contractor is complying and building the project to the appropriate standards of materials and workmanship. samples are taken of various materials, sometimes by a specific request from the architect and other times by established practice in some cases, such as the sampling of concrete which is regularly tested by way of a slump test to ensure workability when it arrives on site, and its strength assessed by testing to destruction samples at regular intervals after the concrete has been placed. brickwork panels are sometimes erected to enable the architect and the client to see what the brickwork will eventually look like. tiles, blocks, panels, etc. may also be subject to a request that the contractor builds a mock-up or sample panel for viewing by the architect and the client so that the quality and the desired finish of the work can be ascertained and ensured. The contractors duties at this stage of the plan are to work diligently on the construction works adhering to all relevant health, safety and welfare legislation. the contractor is also expected to maintain a site diary to record relevant information about the progress of the construction works. typically, a site diary will include information on: weather conditions visitors on site for the period any deliveries of materials to site progress of work to date personnel onsite including subcontractors any comments and notes taken about the work undertaken Discrepancies and any inconsistencies in contract documents. Completion as the building starts to take shape, the contractor may be required to hand over part of the building to the client. the actual date of handover is planned and any outstanding issues relating to the construction works can be determined and a solution found. the period of notice required varies from site to site, but usually adequate notice is required in order to prepare the area and any other supporting documentation. the client should be in a position to accept the building for its proper use so the architect will usually insist on inspecting the area and determining for themselves that the work is to the appropriate standard of materials and workmanship, that all services and equipment are functioning appropriately and effectively and that the as-built record drawings are a true record of the actual building. the building manual which in the case of a simple domestic dwelling or house will be simple could extend to a complex and detailed manual of several volumes for an industrial or more intricate commercial building. a certificate of practical completion can be issued by the architect to the contractor which then enables the contractor to claim monies due for the construction work and address any defects and snags that have arisen so far. at this stage, the contractor has effectively completed the construction stage and has no responsibilities for the insurance of the building or its works. When all defects or amendments or outstanding issues are addressed, the architect will issue a final certificate and the account will be adjusted for variations, subsequent instructions and fluctuations in labour and materials prices and/or costs Feedback the final part of the riba plan is to analyse and evaluate the progress of what was expected with what was actually delivered. architects will need to determine what has happened in order to achieve better performance in the future. typically, an analysis and evaluation could include the following: what does the client think of the completed building? Does the building function effectively? What parts of the design were particularly successful or problematic? Could this design process have been undertaken differently and have provided a better service to the contractor or the client? What relationship and communication existed between the design team and the construction team? How could these be improved in the future? Did the contractor meet all the performance targets in a timely and effective manner? Did the design process run smoothly? If not, why? Was the job profitable and was the contract fulfilled? Why will my company use RIBA and what happens if it is altered or not adhered to. Why the company will use RIBA The riba plan is usually accepted as the most suitable plan, although many other types of plan are acceptable for smaller building projects or for instances where the riba plan may be too inflexible when conditions change frequently. The RIBA plan of work is known for being well planned, coordinated, and known for having a structured approach. Task 8- Compare the methods available for communication, for example, advantages and disadvantages of each. Explain why the contractor must implement these changes Distinction Criteria Task 9 Analyse and discuss in detail the RIBA plan of work in terms of handling a design change after work has started. Evaluate the effectiveness of the plan from design to construction phase and provide examples of the plans flexibility to resolve changes of design quickly. Include how these changes are quantified.